February 24, 2012Comments are off for this post.

Outdoor signage for CCD Innovation

 

 

from the interior:

January 29, 2012Comments are off for this post.

CCD Innovation Collateral

2012

Designed new collateral for rebranded CCD Innovation (formerly Center for Culinary Development).

Please click on image to see larger

January 22, 2012Comments are off for this post.

CCD Innovation Identity

In my role as Art Director and leader of the Visual Communications Department at CCD Innovation we launched a new brand mark in February 2012:

Previously we were the Center for Culinary Development:

Developing the new brand mark was a long process involving senior management, me, and the rest of my department: Chris Lauer (graphic designer) and Ellen Swenson (copywriting & marketing). I was the manager of this project: I initiated it, coordinated and kept the process moving, asked questions, listened carefully to the answers, and designed the mark.

Primary objectives:

  • Express of the company's evolution
  • Keep connection to previous branding
  • To be faithful central brand characteristics

We are currently in the midst of implementing the new branding across all our collateral. Please watch this site for additions to the CCD Innovation Re-branding Project.

 

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