kwt-logo

Killer Whale Tales

Killer Whale Tales

Killer Whale Tales

brand revitalization
brand revitalization
brand revitalization
brand revitalization

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and Board Members
Role: Project Lead and primary creative (and Board Member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and Board Members
Role: Project Lead and primary creative (and Board Member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Skills

Skills

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Collateral

Brand Collateral

bcard-kwt@2x-100
ltr-kwt@2x-100
ltgreen-wave pattern
gradientwave-pattern

Process

Process

  1. Brand definition
  2. Competitive comparison
  3. Aspirational brands
  4. Sketch Brainstorm
  1. Present ideas to KWT Board
  2. Refine logo ideas
  3. Informal focus group
  1. Refinement of final logo
  2. Develop brand guidelines
  3. Develop brand collateral

Brand Research

Style Guide

Sketches

kwt-sk8-finsbook
kwt-sk2-finbook
kwt-sk6-reflect2
kwt-sk3-reflect1
kwt-sk1-abstractfins
kwt-sk7-absfins1
kwt-sk4-cycle
kwt-sk5-layers

© Claire Brandt 2019