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KILLER WHALE TALES

KILLER WHALE TALES

KILLER WHALE TALES

KILLER WHALE TALES

KILLER WHALE TALES

brand redesign

brand revitalization

brand revitalization

brand revitalization

brand revitalization

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and board members
Role: Project lead and primary creative (and board member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and board members
Role: Project lead and primary creative (and board member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and Board Members
Role: Project Lead and primary creative (and Board Member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and board members
Role: Project lead and primary creative (and board member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales 
Team: Six people: KWT Director and Board Members
Role: Project Lead and primary creative (and Board Member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.

Skills

Skills

Skills

Skills

Skills

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy

Brand Thinking

Brand Thinking

Brand Thinking

Development

Development

Development

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

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kwt-sk8-finsbook
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Final

Final

Logo

Logo

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Style Guide

Style Guide

Style Guide

Collateral

Collateral

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Social Media Posts

Collateral

types of orca
dorsal fins
KMAD-1

© Claire Brandt 2019