Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales
Team: Six people: KWT Director and board members
Role: Project lead and primary creative (and board member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.
Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales
Team: Six people: KWT Director and board members
Role: Project lead and primary creative (and board member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.
Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales
Team: Six people: KWT Director and Board Members
Role: Project Lead and primary creative (and Board Member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.
Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales
Team: Six people: KWT Director and board members
Role: Project lead and primary creative (and board member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.
Challenge: Refresh logo and create new branding and brand guidelines for Seattle-based non-profit Killer Whale Tales
Team: Six people: KWT Director and Board Members
Role: Project Lead and primary creative (and Board Member)
Solution: Created a new logo, typography, style guide and collateral
Effect: Clean, playful and clever design. The process caused board to consider branding and how better to portray the organization. Positions board to be better able to update website, a project slated for 2019.
Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Sketch Brainstorm
Present ideas to KWT Board
Refine logo ideas
Informal focus group
Sketch Brainstorm
Present ideas to KWT Board
Refine logo ideas
Informal focus group
Portfolio
Drinking ChocolatePackaging
Inscape ArtsWebsite
Lane PowellBrand Rollout and Marketing
CCD MailersB2B Print Marketing
VolochefWebsite
Top PotUI Design
Align BrooklynBrand Definition
Equilibrium FitnessBrand Definition
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© Claire Brandt 2019