eqfitness-logo

EQUILIBRIUM FITNESS

EQUILIBRIUM FITNESS

EQUILIBRIUM FITNESS

EQUILIBRIUM FITNESS

EQUILIBRIUM FITNESS

brand definition

brand definition

brand definition

brand definition

brand definition

Project brief: Determine brand personality and aspirations for neighborhood fitness training center and develop branding that reflects these.
Challenge: Develop visual branding that expressed Equilibrium Fitness’ personality: strong, welcoming and un-stressful. While open to everybody, key demographics were women 25 to 45 as well as older adults 50 to 80.
Team: I worked directly with owner of Equilibrium Fitness
Role: Strategic Designer
Solution: Touchpoints were DaVinci’s Vitruvian Man and the Apple logo. From these starting points I created a strong, simple logo based on the letterforms of E and Q, and used a bright clear palette to express the lightness of the brand.
Effect: My branding created a clear, strong presence for Equilibrium Fitness.

Project brief: Determine brand personality and aspirations and develop branding that reflects these.
Challenge:  Develop visual brand that expresses Equilibrium Fitness’ personality: strong, but welcoming and buoyant, un-stressful; and its visual aspirations: clean and simple. Equilbrium Fitness desired to be welcoming to everybody but knew its key demographics were women 25 to 45 as well as older adults from 50 to 80 desiring private training classes.
Team: Worked directly with owner of Equilibrium Fitness
Role: Strategic Designer
Solution: The client was very interested in the DaVinci’s Vitruvian Manand loved the simple accessibility of the Apple logo. From these starting points, I began researching and drawing possibilities. I created a strong and simple logo based on the letterforms of E and Q, and used a bright clear palette to express the lightness of the brand.
Effect: My branding created a clear, strong presence for Equilibrium Fitness.

Project brief: Determine brand personality and aspirations and develop branding that reflects these.
Challenge:  Develop visual brand that expresses Equilibrium Fitness’ personality: strong, but welcoming and buoyant, un-stressful; and its visual aspirations: clean and simple. Equilbrium Fitness desired to be welcoming to everybody but knew its key demographics were women 25 to 45 as well as older adults from 50 to 80 desiring private training classes.
Team: Worked directly with owner of Equilibrium Fitness
Role: Strategic Designer
Solution: The client was very interested in the DaVinci’s Vitruvian Manand loved the simple accessibility of the Apple logo. From these starting points, I began researching and drawing possibilities. I created a strong and simple logo based on the letterforms of E and Q, and used a bright clear palette to express the lightness of the brand.
Effect: My branding created a clear, strong presence for Equilibrium Fitness.

Project brief: Determine brand personality and aspirations and develop branding that reflects these.
Challenge:  Develop visual brand that expresses Equilibrium Fitness’ personality: strong, but welcoming and buoyant, un-stressful; and its visual aspirations: clean and simple. Equilbrium Fitness desired to be welcoming to everybody but knew its key demographics were women 25 to 45 as well as older adults from 50 to 80 desiring private training classes.
Team: Worked directly with owner of Equilibrium Fitness
Role: Strategic Designer
Solution: The client was very interested in the DaVinci’s Vitruvian Manand loved the simple accessibility of the Apple logo. From these starting points, I began researching and drawing possibilities. I created a strong and simple logo based on the letterforms of E and Q, and used a bright clear palette to express the lightness of the brand.
Effect: My branding created a clear, strong presence for Equilibrium Fitness.

Project brief: Determine brand personality and aspirations and develop branding that reflects these.
Challenge:  Develop visual brand that expresses Equilibrium Fitness’ personality: strong, but welcoming and buoyant, un-stressful; and its visual aspirations: clean and simple. Equilbrium Fitness desired to be welcoming to everybody but knew its key demographics were women 25 to 45 as well as older adults from 50 to 80 desiring private training classes.
Team: Worked directly with owner of Equilibrium Fitness
Role: Strategic Designer
Solution: The client was very interested in the DaVinci’s Vitruvian Manand loved the simple accessibility of the Apple logo. From these starting points, I began researching and drawing possibilities. I created a strong and simple logo based on the letterforms of E and Q, and used a bright clear palette to express the lightness of the brand.
Effect: My branding created a clear, strong presence for Equilibrium Fitness.

Skills

Skills

Skills

Skills

Skills

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Print Production

Brand Strategy & Definition
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Print Production

Brand Strategy & Definition
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Print Production

Brand Strategy & Definition
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Print Production

Brand Strategy & Definition
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Print Production

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

  • Discussion of what the business would be, what the hoped for goals and attributes were.
  • Brand Definition
  • Competitive comparison
  • Aspirational logos

Development

Development

Development

Development

Sketches

  • Sketch brainstorming

  • Presentation of ideas to clients

  • Refinement of ideas

282-eq swoop
282-circles
282-davinci
282-fig
282-eqf
282-eq-figs

Final

Final

Final

Brand Collateral

Brand Collateral

Logo

Logo

Logo

Logo

Logo

EQ Fitness horizontal

Style Guidelines

Style Guide

Style Guidelines

Style Guidelines

Style Guidelines

style guide EQ Fitness

Brand Collateral

Brand Collateral

Brand Collateral

Brand Collateral

Brand Collateral

EQFitness bcard-y
eqfitness-sign

© Claire Brandt 2019