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DRINKING CHOCOLATE 

retail packaging

Brief: Create distinctive packaging for Seattle-based Chocolatier’s house Drinking Chocolate. Packaging should incorporate existing branding but should have its own identity, and it should accommodate multiple flavors
Team: Creative Director, Client, other agency designers
Role: Primary Designer
Solution: Illustrative package design focuses on drinking vessels, incorporates brand logo and uses typography and color to distinguish flavors. 

Skills

Research and brainstorm
Illustrator

Labels

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

Pepermint white chocolate label

Peppermint

Peanut butter chocolate packaging

Peanut Butter Chocolate

Dark chocolate packaging

Dark Chocolate

Design ideas

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

drinking chocolate label artwork idea green cacao beans on light ground
orange beans
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© Claire Brandt 2019