CCDMailers-Hed2

CCD Mailers

B2B Print Marketing

Role: Project Manager, Art Director, Designer.
Brief: The Center for Culinary Development used mailers as primary marketing device. Each mailer included a custom food item with a marketing message. These mailers would be followed by a call from CCD's Business Development. 
Challenge: Quarterly, to develop on-trend messaging and food items, design and produce project on time and on budget.
Team: Cross-functional: Design, Business Development, Marketing, Culinary, Trendology, Senior Management
Solution/Effect:  Changed from an ad hoc, disorganized project to a managed, calendared, pipeline of ideas that effectively told the brand story of CCD and made the case for CCD’s process and capabilities. The mailers provided an engaging point of contact for Business Development. We were routinely told that receivers looked forward to the insight and treats that came with each mailer. 

Skills

Project Management
Brainstorming
Art Direction
Design
Photoshop
InDesign
Print Production

PROCESS

full screen-process

Chefs' Council
with Ricchuti Chocolate

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

CCD mailer portfolio imageschefs council
chefs councilQ310 vert fold cardf

Unfolded message

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Sound & Snack Bites
with a selection of on trend snacks

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

IMG_0808-2
bites-spreads-sp1
bites spreads sp2
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Seeds of Opportunity
with chocolate covered sunflower seeds

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

CCD mailer portfolio imagesseeds sunflowe
Q209 Fold card 4 panel
Q209 Fold card 4 panel

What CCD Brings to the Table
with harissa

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

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Peach of an Idea
with grilled peach popcorn

  • Sketch Brainstorm

  • Present ideas to KWT Board

  • Refine logo ideas

  • Informal focus group

CCD mailer portfolio imagespeach pop
CCD mailer portfolio imagespeach pop 2
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© Claire Brandt 2019