Role: Project Manager, Art Director, Designer.
Brief: The Center for Culinary Development used mailers as primary marketing device. Each mailer included a custom food item with a marketing message. These mailers would be followed by a call from CCD's Business Development.
Challenge: Quarterly, to develop on-trend messaging and food items, design and produce project on time and on budget.
Team: Cross-functional: Design, Business Development, Marketing, Culinary, Trendology, Senior Management
Solution/Effect: Changed from an ad hoc, disorganized project to a managed, calendared, pipeline of ideas that effectively told the brand story of CCD and made the case for CCD’s process and capabilities. The mailers provided an engaging point of contact for Business Development. We were routinely told that receivers looked forward to the insight and treats that came with each mailer.