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ALIGN BROOKLYN

ALIGN BROOKLYN

ALIGN BROOKLYN

brand definition

brand definition

brand definition

brand definition

Project brief: Establish brand definition and visual branding for a new Brooklyn Functional Wellness Practice that offers yoga, chiropractic services, and fitness classes.
Challenge:  Develop branding that: fits with the Brooklyn neighborhood—reflects and welcomes its ethnic diversity and encompasses older people; communicates this is an open space; reaffirms yoga’s fundamental nature

Team: I worked directly with the two principles of Align Yoga.
Role: Strategic Designer
Solution: Created logo, defined typography, style guide and collateral for vibrant, inclusive business.
Effect: My work helped the partners define and determine how they wanted to present their new venture to the world. I am proud of this work, the logo came together very naturally. Cairns, the wayfinders hikers use, were an early visual suggestion. Once I started drawing I had several strong ideas and the cairn was one of them.

Project brief: Establish brand definition and visual branding for a new Brooklyn Functional Wellness Practice that offers yoga, chiropractic services, and fitness classes.
Challenge:  Develop branding that: fits with the Brooklyn neighborhood—reflects and welcomes its ethnic diversity and encompasses older people; communicates this is an open space; reaffirms yoga’s fundamental nature

Team: I worked directly with the two principles of Align Yoga.
Role: Strategic Designer
Solution: Created logo, defined typography, style guide and collateral for vibrant, inclusive business.
Effect: My work helped the partners define and determine how they wanted to present their new venture to the world. I am proud of this work, the logo came together very naturally. Cairns, the wayfinders hikers use, were an early visual suggestion. Once I started drawing I had several strong ideas and the cairn was one of them.

Project brief: Establish brand definition and visual branding for a new Brooklyn Functional Wellness Practice that offers yoga, chiropractic services, and fitness classes.
Challenge:  Develop branding that: fits with the Brooklyn neighborhood—reflects and welcomes its ethnic diversity and encompasses older people; communicates this is an open space; reaffirms yoga’s fundamental nature

Team: I worked directly with the two principles of Align Yoga.
Role: Strategic Designer
Solution: Created logo, defined typography, style guide and collateral for vibrant, inclusive business.
Effect: My work helped the partners define and determine how they wanted to present their new venture to the world. I am proud of this work, the logo came together very naturally. Cairns, the wayfinders hikers use, were an early visual suggestion. Once I started drawing I had several strong ideas and the cairn was one of them.

Project brief: Establish brand definition and visual branding for a new Brooklyn Functional Wellness Practice that offers yoga, chiropractic services, and fitness classes.
Challenge:  Develop branding that: fits with the Brooklyn neighborhood—reflects and welcomes its ethnic diversity and encompasses older people; communicates this is an open space; reaffirms yoga’s fundamental nature
Team: I worked directly with the two principles of Align Yoga.
Role: Strategic Designer
Solution: Created logo, defined typography, style guide and collateral for vibrant, inclusive business.
Effect: My work helped the partners define and determine how they wanted to present their new venture to the world. I am proud of this work, the logo came together very naturally. Cairns, the wayfinders hikers use, were an early visual suggestion. Once I started drawing I had several strong ideas and the cairn was one of them.

Skills

Skills

Skills

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign
Print Production
Social Media Graphics

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy
Brainstorming
Project Management
Hand Drawing
Illustrator
Photoshop
InDesign

Brand Strategy

Brand Strategy

Brand Strategy

  • Discussion of what the business would be, what the hoped for goals and attributes were.
  • Naming architecture
  • Brand Definition
  • Competitive comparison and aspirational logos
Align branding work

Development

Sketch Brainstorming

Sketch Brainstorming

Sketch Brainstorming

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final
cairn system 1 full width
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Presentation of Development and Refinements to Client

Presentation of Development and Refinements to Client

Final

Final

Collateral

Collateral

poster_AB
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Brand Guide

Brand Guide

© Claire Brandt 2019