As part of the rebranding of the Center for Culinary Development to CCD Innovation, I created a new Powerpoint template for the company. I also wrote an instructional style guide for the use of the entire company (mostly non-designers).
February 27, 2012 — Comments are off for this post.
CCD Innovation Powerpoint Template Development
January 29, 2012 — Comments are off for this post.
CCD Innovation Collateral
2012
Designed new collateral for rebranded CCD Innovation (formerly Center for Culinary Development).
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January 22, 2012 — Comments are off for this post.
CCD Innovation Identity
In my role as Art Director and leader of the Visual Communications Department at CCD Innovation we launched a new brand mark in February 2012:
Previously we were the Center for Culinary Development:
Developing the new brand mark was a long process involving senior management, me, and the rest of my department: Chris Lauer (graphic designer) and Ellen Swenson (copywriting & marketing). I was the manager of this project: I initiated it, coordinated and kept the process moving, asked questions, listened carefully to the answers, and designed the mark.
Primary objectives:
- Express of the company's evolution
- Keep connection to previous branding
- To be faithful central brand characteristics
We are currently in the midst of implementing the new branding across all our collateral. Please watch this site for additions to the CCD Innovation Re-branding Project.
June 26, 2011 — Comments are off for this post.
3Q11 Promotional Mailer What Culinary Team Brings to the Table
Business to business print mailer featuring Culinary Team at the Center for Culinary Development.
Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop message that featured culinary aspect of the business as a part of the business as a whole. Coordinated project from inception through print. Designed piece, managed budget, worked with printer to ensure smooth printing of piece.
Offset print, 5 cards bound with grommet. Mailed with small shaker of harissa.
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Published by admin in CCD, chef, Design, design, Featured, food, Print, Project Manager, Promotional
November 30, 2010 — Comments are off for this post.
3Q10 Mailer Chefs’ Council, Recchiuti spotlight
Business to business print mailer featuring Chefs' Council of the Center for Culinary Development.
Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop mailer that featured the Chefs' Council and how it fit into the Center for Culinary Development. Coordinated project from inception through print. Designed piece, managed budget, worked with printer to ensure smooth printing of piece.
Offset print, vertical card 3 folds. Mailed with package of caramel chocolates from Recchiuti Chocolates.
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July 15, 2010 — Comments are off for this post.
Personal Chef Identity
2010
Identity collateral developed for personal chef Adam Burstin
Business to business print mailer featuring Culinary Trend Translation at the Center for Culinary Development.
Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop message that featured culinary trend translation expertise of the business. Coordinated project from inception through print. Worked with business team, marketing/writer, and Associate Culinary Director to develop piece. Designed piece, managed budget, sourced all packaging materials, worked with printer to ensure smooth printing of piece.
Offset printing, 3 folds: 2 horizontal and one vertical. Mailed with a packet of smoked peach popcorn.
Published by admin in Blog, CCD, Design, design, food, Print, Project Manager, Promotional, Uncategorized
Business to business print mailer featuring Comfort Food Trend Mapping Report at the Center for Culinary Development.
Role: Project Manager, Art Director, Designer
Worked with client development, marketing strategist and writer, company management, and culinary department to develop message and accompanying food product that featured findings of 2009 Comfort Food Trend Mapping Report. Coordinated project from inception through print. Designed piece, managed budget, managed schedule, and worked with printer to ensure smooth printing of piece.
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Published by admin in CCD, CCD Innovation, chef, Design, design, food, Print, Project Manager, Promotional
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