February 27, 2012Comments are off for this post.

CCD Innovation Powerpoint Template Development

As part of the rebranding of the Center for Culinary Development to CCD Innovation, I created a new Powerpoint template for the company. I also wrote an instructional style guide for the use of the entire company (mostly non-designers).

Intro Style Guide CCD Innovation_Page_01 Intro Style Guide CCD Innovation_Page_03 Intro Style Guide CCD Innovation_Page_06 Intro Style Guide CCD Innovation_Page_07

Intro Style Guide CCD Innovation_Page_08 Intro Style Guide CCD Innovation_Page_10 Intro Style Guide CCD Innovation_Page_12 Intro Style Guide CCD Innovation_Page_15

 

 

 

January 29, 2012Comments are off for this post.

CCD Innovation Collateral

2012

Designed new collateral for rebranded CCD Innovation (formerly Center for Culinary Development).

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January 22, 2012Comments are off for this post.

CCD Innovation Identity

In my role as Art Director and leader of the Visual Communications Department at CCD Innovation we launched a new brand mark in February 2012:

Previously we were the Center for Culinary Development:

Developing the new brand mark was a long process involving senior management, me, and the rest of my department: Chris Lauer (graphic designer) and Ellen Swenson (copywriting & marketing). I was the manager of this project: I initiated it, coordinated and kept the process moving, asked questions, listened carefully to the answers, and designed the mark.

Primary objectives:

  • Express of the company's evolution
  • Keep connection to previous branding
  • To be faithful central brand characteristics

We are currently in the midst of implementing the new branding across all our collateral. Please watch this site for additions to the CCD Innovation Re-branding Project.

 

June 26, 2011Comments are off for this post.

3Q11 Promotional Mailer What Culinary Team Brings to the Table

Business to business print mailer featuring Culinary Team at the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop message that  featured culinary aspect of the business as a part of the business as a whole. Coordinated project from inception through print. Designed piece, managed budget, worked with printer to ensure smooth printing of piece.

Offset print, 5 cards bound with grommet. Mailed with small shaker of harissa.

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July 15, 2010Comments are off for this post.

Personal Chef Identity

2010

Identity collateral developed for personal chef Adam Burstin

 

January 29, 2010No Comments

1Q10 Promotional Mailer: Smoked Peach Popcorn

Business to business print mailer featuring Culinary Trend Translation at the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop message that featured culinary trend translation expertise of the business. Coordinated project from inception through print. Worked with business team, marketing/writer, and Associate Culinary Director to develop piece. Designed piece, managed budget, sourced all packaging materials, worked with printer to ensure smooth printing of piece.

Offset printing, 3 folds: 2 horizontal and one vertical. Mailed with a packet of smoked peach popcorn.

July 29, 2009No Comments

3Q09 Comfort Food Promotional mailer

Business to business print mailer featuring Comfort Food Trend Mapping Report at the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development, marketing strategist and writer, company management, and culinary department to develop message and accompanying food product that featured findings of 2009 Comfort Food Trend Mapping Report. Coordinated project from inception through print. Designed piece, managed budget, managed schedule, and worked with printer to ensure smooth printing of piece.

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August 27, 2008No Comments

John Salley Packaging

Designed labels for John Salley's organic, vegan food products produced with Marin Gourmet.

 

Bottle Label

Cracker Package Label

designclaire red

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