January 22, 2012Comments are off for this post.

CCD Innovation Identity

In my role as Art Director and leader of the Visual Communications Department at CCD Innovation we launched a new brand mark in February 2012:

Previously we were the Center for Culinary Development:

Developing the new brand mark was a long process involving senior management, me, and the rest of my department: Chris Lauer (graphic designer) and Ellen Swenson (copywriting & marketing). I was the manager of this project: I initiated it, coordinated and kept the process moving, asked questions, listened carefully to the answers, and designed the mark.

Primary objectives:

  • Express of the company's evolution
  • Keep connection to previous branding
  • To be faithful central brand characteristics

We are currently in the midst of implementing the new branding across all our collateral. Please watch this site for additions to the CCD Innovation Re-branding Project.

 

June 26, 2011Comments are off for this post.

3Q11 Promotional Mailer What Culinary Team Brings to the Table

Business to business print mailer featuring Culinary Team at the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop message that  featured culinary aspect of the business as a part of the business as a whole. Coordinated project from inception through print. Designed piece, managed budget, worked with printer to ensure smooth printing of piece.

Offset print, 5 cards bound with grommet. Mailed with small shaker of harissa.

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November 30, 2010Comments are off for this post.

3Q10 Mailer Chefs’ Council, Recchiuti spotlight

Business to business print mailer featuring Chefs' Council of the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop mailer that featured the Chefs' Council and how it fit into the Center for Culinary Development. Coordinated project from inception through print. Designed piece, managed budget, worked with printer to ensure smooth printing of piece.

Offset print, vertical card 3 folds. Mailed with package of caramel chocolates from Recchiuti Chocolates.

Please click on image to see larger

January 29, 2010No Comments

1Q10 Promotional Mailer: Smoked Peach Popcorn

Business to business print mailer featuring Culinary Trend Translation at the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development department, company management, and culinary department to develop message that featured culinary trend translation expertise of the business. Coordinated project from inception through print. Worked with business team, marketing/writer, and Associate Culinary Director to develop piece. Designed piece, managed budget, sourced all packaging materials, worked with printer to ensure smooth printing of piece.

Offset printing, 3 folds: 2 horizontal and one vertical. Mailed with a packet of smoked peach popcorn.

November 29, 2009No Comments

Holiday Card Design 2009

Business Thanksgiving Card: Managed project as well as designed and created all illustration with vector and stock photo.

3 panel fold card, offset print

July 29, 2009No Comments

3Q09 Comfort Food Promotional mailer

Business to business print mailer featuring Comfort Food Trend Mapping Report at the Center for Culinary Development.

Role: Project Manager, Art Director, Designer
Worked with client development, marketing strategist and writer, company management, and culinary department to develop message and accompanying food product that featured findings of 2009 Comfort Food Trend Mapping Report. Coordinated project from inception through print. Designed piece, managed budget, managed schedule, and worked with printer to ensure smooth printing of piece.

Please click on image to see larger

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