In my role as Art Director and leader of the Visual Communications Department at CCD Innovation we launched a new brand mark in February 2012:
Previously we were the Center for Culinary Development:
Developing the new brand mark was a long process involving senior management, me, and the rest of my department: Chris Lauer (graphic designer) and Ellen Swenson (copywriting & marketing). I was the manager of this project: I initiated it, coordinated and kept the process moving, asked questions, listened carefully to the answers, and designed the mark.
- Express of the company's evolution
- Keep connection to previous branding
- To be faithful central brand characteristics
We are currently in the midst of implementing the new branding across all our collateral. Please watch this site for additions to the CCD Innovation Re-branding Project.